I made one bad brand identity for the Make it Funky crew.

Make it Funky is a collective of San Francisco's grooviest funk-revival DJs—spinning the finest funk and soul music hits of the 1970s at nightclubs and lounges throughout the city.

I developed a custom wordmark and monogram using ITC Grouch as a starting point and incorporated stylistic cues from Ed Benguiat's classic typography for Jackie Brown.



Disciplines
Brand identity, logo design, typography

Credits
70's Stock Photography by H. Robert Armstrong

Typography
Custom
ITC Grouch

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