I made one bad brand identity for the Make it Funky crew.

Make it Funky is a collective of San Francisco's grooviest funk-revival DJs—spinning the finest funk and soul music hits of the 1970s at nightclubs and lounges throughout the city.

I developed a custom wordmark and monogram using ITC Grouch as a starting point, taking stylistic cues for the swashes from Ed Benguiat.

Brand identity, logo design, typography

70's Stock Photography by H. Robert Armstrong

ITC Grouch

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